Vida Science Center


I took part in a public contest to design a new corporate style of VIDA Science Center located in Brno. "VIDA" is exclamation similar to the phrase "heureka!". The name expresses the joy of discovering and knowledge. The basis of my proposal was created by examining the current building and style of planned exposure. The building is composed of steel and glass structures which is reflected in typography of my proposal. On the other hand, the planned building reconstruction is reflected in the background of the logo and round shapes in other identity materials. Those shapes are entertaining, light and playful and forms a significant contrast to the typography and design layout. The whole concept could be then summed up as a contrast between knowledge and ignorance. Discover the unknown!