Launchub is seed & acceleration fund from Bulgaria, investing in startup companies, mainly from the ICT sector. I did this project as an Art Director in Addict agency, whose responsibility was to create a brand new corporate identity for the client. The client's only requirement was to use slab serif font in the logotype. The rest was purely on my imagination. So I came, after a few days of thinking and sketching, with this idea (among others). The whole idea of the symbol is based on the fact, that the Launchub lets finally start your idea to the world. And what starts faster than the space shuttle? After client's approval of this logotype, i did also the brand manual and basic elements of corporate identity.