CzechInvest

/2011/

CzechInvest is the Czech government funded organization to promote competitiveness, entrepreneurship and investment in Czech Republic. I worked on the annual report in full cooperation with graphic studio Leonardo. Even today I am still satisfied with the overall execution of this project, especially with the typography. The whole design concept is based on the use of corporate colours—red and blue, to which I added black for Czech type and grey for English type. The two corporate colours are merged in gradient that is then used for all graphic elements except few parts of photographs and typography as mentioned. So, from cover until the last page, the gradient works as a basis of graphic style, which is than complemented by clean typography and overall graphic simplicity.